Côte d’Ivoire

Côte d'Ivoire
Cote d’Ivoire

Regulatory Agency: Autorité de Régulation des Télécommunications/TIC de Côte d’Ivoire (ARTCI)

GDP – telecommunications share of GDP: Côte d’Ivoire’s telecommunications sector contributed 8.2% of the GDP in 2020, up from 7.6% in 20191. The sector employs about 50,000 people and provides services to over 36 million subscribers.

Regulatory Journey and Evolution of the Industry: Côte d’Ivoire’s telecommunications industry has undergone several reforms and developments since the liberalization of the sector in 1995. The main regulatory body is the Autorité de Régulation des Télécommunications/TIC de Côte d’Ivoire (ARTCI), which oversees the licensing, regulation, and monitoring of telecommunications operators and service providers. The main policy framework is the Stratégie Nationale du Numérique 2020-2025 (SNN), which aims to promote the development and use of ICTs for socio-economic development. The main operators in the market are Orange, the leading mobile and fixed-line operator, MTN, the second-largest mobile operator, Moov, the third-largest mobile operator, KoZ, a mobile virtual network operator (MVNO), and YooMee, a fixed wireless broadband operator. The main services offered by the operators include voice, SMS, data, internet, and mobile money.

Côte d’Ivoire has made significant progress in its digital transformation journey, especially in the areas of mobile connectivity, e-commerce growth, digital payments, ICT infrastructure, startups and innovation, digital skills and education, and government digital initiatives. Some of the key indicators that reflect the extent to which digital technologies facilitate economic, social and public (e-government) interactions are:

  • Mobile Connectivity: The prevalence of mobile phone usage, especially smartphones, reflects the accessibility of digital services. The mobile penetration rate was 137.6% in 2020, with 36.3 million active mobile subscribers, according to the ARTCI. The smartphone penetration rate was 45% in 2020, with 11.9 million smartphone users, according to the GSMA. The main drivers for mobile connectivity are the low cost of SIM cards, the availability of mobile money services, and the increasing demand for social media and online entertainment.

  • E-commerce Growth: The volume and value of online transactions and e-commerce activities demonstrate the extent to which digital platforms are used for buying and selling goods and services. The e-commerce market size was estimated at $350 million in 2020, with a growth rate of 35% per year, according to the E-commerce Foundation. The main e-commerce platforms are Jumia, Afrikrea, Afrimarket, and Zando. The main challenges for e-commerce growth are the low level of trust, the high cost of delivery, the lack of digital payment options, and the low awareness of online shopping.

  • Digital Payments: The adoption of digital payment methods, such as mobile wallets and online banking, indicates the shift from traditional to digital financial transactions. The percentage of adults with an account at a financial institution or a mobile money service provider increased from 34.2% in 2014 to 42.7% in 2017, according to the World Bank. The percentage of adults who made or received digital payments in the past year increased from 29.5% in 2014 to 39.5% in 2017, according to the World Bank. The main digital payment platforms are Orange Money, MTN Mobile Money, Moov Money, and Flooz. The main challenges for digital payments are the low level of financial inclusion, the high cost of transactions, the lack of interoperability, and the regulatory barriers.

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